Her work bridges creativity, organizations and industry, shaping contexts where ideas, people and platforms evolve – and where creativity drives real impact.
Ina Behrendt believes that creative excellence doesn’t happen by chance – it is designed through the environments, cultures and systems we build.
Creative Leadership
Leading creative work and teams across global agencies, shaping brand platforms, campaigns and culturally relevant work.
Focus on strategy and clarity of ideas, strong creative direction and environments where teams can produce meaningful work at scale.
Creative Organizations & Culture
Designing and transforming organizations where creativity can thrive – from agency teams to inhouse Marketing departments, to educational institutions.
Building cultures that enable collaboration, ownership and long-term creative excellence.
Talent Ecosystems
Developing structures and programs that support the growth of creative talent across industry and education.
Creating pathways that connect emerging creatives with real-world opportunities and networks.
Creative Industry Platforms
Building platforms and initiatives that connect creativity, strategy and industry – from Infinity Campus to global collaborations with brands like LEGO or agency networks like TBWA Global.
Creating systems that extend beyond individual projects and generate long-term impact.
SELECTED WORK
Flavor Print
McCormick
Track ME
Riot in Paris
Samsung Stadium
Samsung
Global Creative Leadership
Leading international teams or whole departments and contributing to global brand platforms across
agencies such as Publicis Sapient – former Razorfish Australia, etc.
- Grabarz & Partner
- Volkswagen
- BMW
- Nike
- Museum of Contemporary Art
- Quantas
- Ebay
- Vapiano
- L’Oreal
BioHacking & Leading with a BRAIN
Zellkraft & Bestselling Author
Meta
BluePrintGlobal e-Learning
Creative Technology
YouTubeChannel
Institution Building
Transforming and repositioning a global creative institution, redefining programs and industry collaboration.
- Miami Ad School
- META
- NIT
- LEGO
- Handelskammer HH
- Wirtschaftsjunioren HH – JCI
- Führungskräfteschmiede
- TBWA Global
- Next Media Accelerator
Infinity Campus
e-Learning Platform
The 100
Future Summit Series
Digital Suzhou
China – Expert Talk
Industry Platforms
CEO of the international e-learning platform Infinity Campus, connecting strategy, creativity and marketing through long-term learning programs with OMR – Online Marketing Rockstars. Co-founding ‚The 100‘ – a Future Summit and other innovative new business models.
- VR/AR Association
- Forward Festival
- YouTube
- Online Marketing Rockstars
- New Business
- ADWEEK
- META
Creativity has no Borders
Miami Ad SchoolEurope
IndustryEvents
StefanSagmeister
School AD Bot – 1st Chatbot
Global Student Network
Creative Networks
Building global connections between emerging talent and industry leaders and also being longterm member or judging at different industry festivals or facilitating and speaking at
- Art Directors Club Germany
- Art Directors Club Australia
- Eurobest
- SXSW
- Cannes Lions International Festival
- Forward Festival
- CeBit
- D&AD
- Laval Virtual
Women in Technology
Australia
Inspiring Women in EdTech
Leaders Award
Creative Culture Collective
Global Network
Diversity in Tech
Co-founding and launching – Women in Technology Australia and other initiatives like the JCI Germany, Board Membership at the Northern Institute of Technology Management, etc. supporting women in STEM fields through mentorship, partnerships, networking and programs.
- FastCompany
- Vogue
- Wirtschaftsjunioren HH – JCI
- SheSays
- Adobe
- Microsoft
- New South Wales Government
Spatial & Cultural Thinking
Creative environments shape how people think, collaborate and create.
Across institutions, workspaces and cultural initiatives, Ina explores how physical and cultural environments influence creativity – from learning spaces to collaborative settings and creative communities.
