Across global agencies, institutions and industry platforms, she has spent more than 20 years shaping creative work, building organizations and developing initiatives that connect creativity with culture and business.
Her work focuses on designing environments where creative excellence can thrive.
Global Creative & Transformation Executive
Ina Behrendt is an international creative leader working at the intersection of brand, culture and industry.
Creative Leadership in Global Agencies
Leading creative work and teams across creative hot shops and international agencies including
R/GA New York and Publicis Sapient Sydney, contributing to global brand platforms and campaigns
for companies such as Nike, BMW, Samsung and L’Oréal.
Focus on award-winning creative direction and creative strategy, brand building, client relationships and shaping culturally relevant work across markets.
Transforming Creative Institutions
As Chief Innovation Officer at Miami Ad School Europe – ‚The International Institute of Creative Innovations‘, leading the evolution of one of the world’s most recognized creative institutions – redefining programs, expanding industry collaboration and shaping new models of creative education.
Building Industry Platforms & Creative Networks
Co-founding and developing platforms such as Infinity Campus in collaboration with OMR – Online Marketing Rockstars, as well as initiatives like Creativity Has No Borders, or Future Summit Series – THE 100.
Creating ecosystems that connect creativity, strategy, industry and emerging talent as well as steak-holder across global networks.
LEADERSHIP PHILOSOPHY
A Perspective on Creative Leadership
creativity, culture and leadership
A Perspective on Creative Leadership
Creativity does not happen in isolation.
It emerges from environments – from cultures, teams and systems that allow ideas to grow.
Throughout my career, I have been less interested in individual moments of creativity than in the conditions that make creativity possible in the first place.
Great creative work is rarely the result of talent alone.
It is the outcome of strong cultures, thoughtful leadership and environments where diverse perspectives can collaborate, challenge and evolve.
Organizations that consistently produce meaningful creative work understand this.
They invest not only in ideas, but in the structures that support them – in people, culture and the development of future creative leaders.
My work focuses on building these environments.
Across global agencies, institutions and industry initiatives, I am interested in shaping systems where creativity, culture and leadership can thrive together.
Because when the environment is right, creative excellence becomes not an exception, but a natural outcome.